Designing a new brand identity for Hunter Hills

This is an ongoing project to help the neighborhood develop a brand that reflects its history and residents.

A participant at a community co-design session reviews a deck of core values generated from our research.


The community took an interest in not only replacing the signage that exists around the perimeter of their neighborhood, but also activating certain areas internal to Hunters Hills with additional branded assets to further amplify the voice and identity of this area.

Some questions faced during the course of the project:

  • How to center the voices and needs of legacy residents?
  • How to consider the role of a new brand identity within the context of a rapidly gentrifying neighborhood?

My Role

As a graduate designer for Design Bloc, I guided a team of staff designers in the early research, strategy, and branding process for the west Atlanta neighborhood of Hunter Hills. I also led a couple of community co-design workshops as primary facilitator.


To date, we've conducted ethnographic interviews and tours with residents of the neighborhood, followed by qualitative coding, synthesis, and preliminary visual expression work.

The project is ongoing with a fabricated sign to be revealed by the end the of 2021.