Other work
Designing a new brand identity for Hunter Hills
This was a student-led project to help the neighborhood develop a brand that reflects its history and residents.
A participant at a community co-design session reviews a deck of core values generated from our research.
Challenge
The community took an interest in not only replacing the signage that exists around the perimeter of their neighborhood, but also activating certain areas internal to Hunters Hills with additional branded assets to further amplify the voice and identity of this area.
Some questions faced during the course of the project:
- How to center the voices and needs of legacy residents?
- How to consider the role of a new brand identity within the context of a rapidly gentrifying neighborhood?
My role
As a graduate designer for Design Bloc, I guided a team of staff designers in the early research, strategy, and branding process for the west Atlanta neighborhood of Hunter Hills. I also led a couple of community co-design workshops as primary facilitator.
Result
The final logo chosen for Hunter Hills, nicknamed “Heritage,” combines visual references to each core value of the neighborhood. The team deveolopped and handed off a fully-fledged brandbook, which the community has adopted and uses today.
Read more about the project here.
Our team with Ms. Johnson, the head of the Hunter Hills Neighborhood Association, revealing the completed brand book.