The client: Zoo Atlanta
Zoo Atlanta is the premier zoological park in Atlanta that serves to build awareness around conservation. In August 2019, Zoo Atlanta opened a new exhibit called African Savanna as the marquee exhibit of their transformation efforts.
The Vice President of Education was specifically interested in creative ideas to support vision accessibility in the revamped space.
The target user
The Zoo was interested in better servicing the Blind community. We focused our efforts on designing for adults ranging across the spectrum of permanent to severe vision loss. Often, this user group may have other disabilities that supplement their vision loss, including cognitive and physical disabilities.